Arizona EDGE Marketplace
Connecting the Business Community and Student-Athletes
Welcome to the Arizona EDGE Marketplace, connecting the business community with University of Arizona student-athletes through awareness and education about NIL opportunities. The following information is provided to inform individuals and businesses about how they may engage student-athletes through NIL, while following NCAA, State and University rules. We invite you to learn more about how you can get involved.
This is an exciting opportunity for Southern Arizona businesses and national partners to support student athletes who are building skills for success on and off the field.
Through Arizona EDGE, Arizona Athletics continues to deliver on its long-standing commitment to preparing student athletes for personal and career success.
As a national Arizona Athletics partner, [name of business] is thrilled to advance the sports careers of student athletes who give so much on the field and inspire greatness in others.
In a community of over 1 million residents — who live and breathe Arizona Athletics and the University of Arizona — the benefits of Arizona Edge partnership opportunities are expansive.
We are thrilled that student athletes now have the opportunity to be compensated for serving businesses and national partners through the power of their Arizona Athletic career brands.
We are committed to providing student-athletes with an outstanding experience and achieving excellence in their academic, athletic and personal endeavors.
Dave Heeke - Arizona Vice President and Director of Athletics
What is Name, Image, Likeness (NIL)?
The NCAA recently created new and unprecedented brand partnership opportunities for student-athletes and local brands under its NIL (Name, Image, Likeness) rules. Now Southern Arizona businesses and national sponsors can enter into commercial agreements with University of Arizona student-athletes.
In doing so, businesses and partners are supporting an athlete’s academic, sports and business success and gaining positive visibility among students, the University of Arizona’s 300,000 worldwide alumni base and 1 million+ regional fans.
Arizona EDGE is the University of Arizona’s NIL education program, designed by Arizona for Arizona student-athletes who wish to develop their personal brands and engage in paid commercial activities in accordance with NCAA rules, state law, and University of Arizona NIL protocols.
Arizona EDGE is guided by the university’s nationally recognized Eller College of Management, FORGE Program and James E. Rogers College of Law and helps student-athletes and businesses navigate NIL protocols to create mutually beneficial brand-strengthening opportunities.
The program is symbolic of the university’s commitment to preparing student-athletes for success on and off the field and building strong and resilient relationships with Southern Arizona businesses and national partners.
How Can My Business Engage with Student-Athletes Through Arizona EDGE?
The new NIL rules allow student-athletes to engage in brand-focused activities, such as:
- Promoting brands on social media
- Third-party media endorsements
- Running camps or clinic
- Providing private sport lessons
- Personal appearances
Every NIL contract will be reviewed prior to acceptance to assure engagements do not violate NCAA rules, state law, and University of Arizona NIL protocols.
How is Arizona Athletics Preparing Student-Athletes for NIL?
Arizona EDGE provides student-athletes with the tools necessary to contract with a company and manage the business side of their NIL brand assets with a focus on:
- Personal branding
- Business development
- Financial literacy
- Business networking
- Business law
The partners below are committed to helping us educate and launch our student-athlete’s personal brands for NIL success.
How Have Wildcats Been Successful Utilizing the Arizona Edge Program?
• Arizona Football NIL Success Story: How Jacob Cowing uses NIL to provide for his family while excelling on the field.
• Arizona Women’s Basketball NIL Success Story: Freshman Maya Nnaji believes that representation matters when it comes to Name, Image and Likeness.
• Arizona Men’s Basketball NIL Success Story: Point guard Kylan Boswell is set on building his marketing brand just like his meteoric rise; using determination.
Arizona NIL stories make headlines with local, regional and national exposure.
You can click here to read more about Arizona NIL in the news.
Frequently Asked Questions
Arizona EDGE Marketplace
Arizona EDGE Business Exchange
University of Arizona NIL Protocols
Learfield Arizona Wildcat Sports Properties
University Trademarks & Licensing
Getting Licensed with CLC
University Copyright & Intellectual Property (Tech Launch)
University Facility Use Agreement
NIL Info for Arizona Student-Athletes